SIMULATION MODELING

Optimize Your Guest Experience with Simulation Modeling

Simulation modeling removes risk by showing how real-world guests will interact in your environment.

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Visualize Guest Behavior and Test Real-World Scenarios Using AI-Driven Simulation Modeling

See why simulation modeling is utilized worldwide by over 40% of Fortune 100 companies.

Visually Depict Your Operation

Assess how customers would interact with your design in a risk-free environment, saving money and time.

Leverage Artificial Intelligence

Agent-based simulation models incorporate the variability and unpredictability of human behavior in an operation.

Avoid Costly Design Mistakes

Simulation movies visually depict the operation you are building and provide all metrics from the models for use in planning.

Simulation Modeling for Attractions and Themed Entertainment

Agent-based simulation reveals how real-world guests will interact with experiences and respond to changes in operational strategies. In an agent-based simulation for a theme park, museum, zoo, or resort, each agent (person) is built with artificial intelligence that mirrors how guests would make decisions in the real world.

Multi-Method Simulation Modeling Can Help You:

Test Schematic Design and Layout

See Impacts of Design Changes on the Guest Experience

Answer Key Questions About the Operation

Avoid Costly Mistakes with Predictive Behavior Analytics

Execute Demand-Based Staffing Models

Improve Operational Efficiency of an Existing Venue

The Impact of Testing Your Design First

Construction Rework from Design Errors Can Increase Project Costs by 5-20%

One of the biggest concerns in the operational design process is how to account for the variance in human behavior. Simulation modeling uses predictive analytics to apply real-world conditions to your design.

By programming the expected behaviors of your target audience (age, group size, interest level, dwell times, etc.) we can visualize how a venue will be used and where congestion or underutilized space may be present. The biggest simulation impact on correcting design flaws is early in the design process.

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Featured Case Studies

Meow Wolf - Simulating the Guest Experience to Avoid Costly Design Missteps

Simulation Modeling

Meow Wolf engaged Integrated Insight to evaluate expected capacity and operational flow for a new installation. A detailed agent-based simulation model was built to understand variability in expected guest arrival rate, transaction time, guest interaction duration by element, and navigational decisions. The simulation dynamically adjusted for guest decisions impacted by congestion and crowding and identified critical pinch points and guest experience impacts as attendance increased.

Experiential Attraction - Simulating New Park Additions for Capacity Planning

Simulation Modeling

An attraction venue engaged Integrated Insight to assess how the addition of a water park to the existing attraction would affect capacity on the whole operation. Since the capacity of this type of park is highly dependent on the weather, multiple scenarios had to be simulated.

The simulation highlighted areas that might be constrained at different times of the year. From this, we were able to inform the client of pathways that needed to be widened due to their high levels of cross traffic, as well as recommend operational improvements for food and beverage, which may be capacity constrained during the lunch rush on cooler days.

Mote Marine - Simulating Vertical Transport to Understand Capacity Constraints

Simulation Modeling

Mote Marine engaged Integrated Insight for analytical support for their new aquarium in Sarasota, Florida. Integrated Insight assessed operational reasonableness through agent-based simulation. The guest experience was visually depicted, showing the impact of different sized groups, queuing for elevators and use of event space.

Biltmore - Realizing Operational Savings Through Bus Optimization

Simulation Modeling

Biltmore is an extensive 8,000+ acre property in North Carolina with several attractions. Integrated Insight was asked to evaluate optimal routing structure for property-wide bus service for each period of seasonal demand. An agent-based simulation model was developed, taking into account variables such as guest arrival rate, guest destination, loading/unloading time, and bus capacities. These assumptions were based on in-person data collection, system data, automated data collection, and previous project experience.

480 Holdings manufacturing plant simulation

480 Holdings - Improving Bottling Plant Capacity with Discrete Event Simulation

Simulation Modeling

480 Holdings engaged Integrated Insight to evaluate capacity and required resources for a water bottling plant located in the Republic of Fiji. Space constraints related to the receiving and movement of raw materials, work in progress, dunnage within the factory, and the loading/shipping operations (i.e., pallet staging, container loading, truck operations), were evaluated using discrete event simulation. The simulation mirrored real-world conditions and identified potential bottlenecks and capacity surpluses/deficits.

Attraction Simulation - Understanding the Impact of Social Distancing on Capacity

Simulation Modeling

Integrated Insight worked with a regional attraction to determine socially distanced capacity for a high-attendance annual event. An agent-based simulation model was built to identify areas of high congestion and how exhibits could be rearranged to balance the experience. Through design changes, higher daily capacity was achieved.

New Entertainment Venue - Collaborating with Designers and Architects Using Iterative Agent-Based Simulation

Simulation Modeling

With an interest in expanding their entertainment offering, an international resort engaged Integrated Insight for agent-based simulation modeling. We worked hand-in-hand with our client’s designers, architects, interior designers, and show producers to simulate the end-to-end experience of a theater expansion. Models helped identify pinch points, bottlenecks, and opportunities for more creative use of space. The simulation facilitated capacity planning to estimate how much demand could be accommodated before the experience began to suffer, and rapid exit by all guests to simulate the operation’s ability to handle emergencies.

Industry Applications

Simulation modeling enables designers and operators to gain deeper insights and optimize systems across a wide range of industries.

Click your industry to learn more.

ATTRACTIONS

Simulation Uses:

Operational Efficiency
Wayfinding Design
Labor Optimization
Ride level (throughput, wait times, and impact of bypass lanes)
Capacity planning: Analysis of pinch points and bottlenecks, utilization of resources, experience per caps
Ingress/egress
Guest flow throughout experience

FOOD & BEVERAGE

Simulation Uses:

Drive through operations
Table utilization or seat utilization
Checkout process optimization
Back of House Operations

CRUISE LINES

Simulation Uses:

Passenger loading and unloading of cruise ships
Ship capacity utilization and process improvement
Muster drills
Individual food and beverage optimization

RETAIL

Simulation Uses:

Checkout process optimization: distribution between self check out and cash registers
Multi Step Customer Flow (ID check, ordering, purchasing)
Warehouse management/Inventory management
Segmented retail operations

AIRPORTS

Simulation Uses:

Traffic flow for arrivals and departures.
Check-in counter, distribution between self-service kiosks and in-person staff.
TSA process
Intra-terminal flow

MANUFACTURING

Simulation Uses:

Warehousing: picking and storing products
Assembly Line: bottleneck identification, batching strategies and flow, machine utilization and downtime
Fully contained logistics: transporation from own factory to own warehouse or distrubution center
Process improvement
Facility design
Inventory planning

HEALTHCARE

Simulation Uses:

Patient flow within any unit throughout the hospital: ER, OR, general clinic, pharmacy
Lab production (similar to manufacturing
ER Triage
Hospital design, asset placement, and capacity planning
Contact tracing
Room utilization and assignment: turnover time between surgeries, exam room assignment, equipment

TRANSPORTATION

Simulation Uses:

Network Optimization/Analysis
Guest Ingress and Egress
Port Loading and Unloading

Our Approach to Simulation Modeling

Discovery

We work with designers, operators, and executives to understand the questions that need to be answered and collect the data needed for modeling.

Analysis

Our decades of simulation experience and proprietary modules allow us to quickly build a base model to compare to future-state scenarios.

Results

We provide a detailed analysis of scenarios designed to answer key questions about the operation. In-depth statistics about the guest experience accompany a 3D movie of the operation to fully demonstrate recommended implementation.

Contact Us to Learn More About Simulation

Integrated Insight is a leading analytics consulting firm, harnessing the power of data to help for-profit and not-for-profit businesses of all sizes reach their full potential.

We are dedicated to helping clients tackle their specific design challenges and optimize their operation with simulation modeling. Our simulation analysts have extensive AnyLogic experience within a wide range of industries.

For more information about our services or to get in touch with our team please contact us.

(352) 988 - 3490

info@integratedinsight.com

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Integrated Insight, Inc. helps organizations out-behave the competition with consumer insights and robust analytics.

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Optimize Your Guest Experience with Simulation Modeling

Integrated Insight used agent-based simulation to model event flow and identified a 14% increase in capacity while still maintaining social distancing simply by redesigning the event.

Visualize Guest Behavior and Test Real-World Scenarios Using AI-Driven Simulation Modeling

Visually Depict Your Operation

Leverage Artificial Intelligence

Avoid Costly Design Mistakes

Simulation Modeling for Attractions and Themed Entertainment

The Impact of Testing Your Design First

Construction Rework from Design Errors Can Increase Project Costs by 5-20%

Featured Case Studies

Industry Applications

ATTRACTIONS

Simulation Uses:

FOOD & BEVERAGE

Simulation Uses:

CRUISE LINES

Simulation Uses:

RETAIL

Simulation Uses:

AIRPORTS

Simulation Uses:

MANUFACTURING

Simulation Uses:

HEALTHCARE

Simulation Uses:

TRANSPORTATION

Simulation Uses:

Our Approach to Simulation Modeling

Discovery

Analysis

Results

Contact Us to Learn More About Simulation