Market, Competitive, and site selection analysis

What We Do > New Business Strategy > Market, Competitive, and Site Selection Analysis

We have a great concept. Will it work with this market?

The Integrated Insight Difference

Unparalleled Experience

From our experience at Disney, we understand the allure of new ventures. Our techniques for evaluating market and competitive dynamics and determining potential sites have been developed from decades of real-world experience.

Sizing the Market

We study all of your potential audiences - including consumers and B2B partners - to size the potential market. Coupled with market research, we can hone in on your sweet spot, or those most likely to be early adopters.

Site Selection for Success

We are adept at identifying geographical areas of opportunity. We put more credence on how consumers think and what is best for your long-term business goals over "too good to pass up" opportunities that will result in higher marketing costs for years to come.

Objective Evaluation of Your Competition

Objective Evaluation

Understanding your competitive landscape helps determine the potential success of new products or services. We perform a complete analysis of what your competition sells, how they price their products, and how they go to market.

Our Approach

Discovery

We collect information on potential markets to understand the people who live, work, and travel there. For competitors, we research what they are selling, to whom, and how.

Analysis

Our team works with the data to discover trends and opportunities. This will inform, but not dictate, what range of opportunity exists for your products and services.

Delivery

We deliver a comprehensive assessment of both the market and the competitive landscape. For site selection, we recommend the highest opportunity locations, backed by factors important to consumers.

Featured Case Studies

Meow Wolf - Eliminating Costly Missteps during Market Expansion

Market, Competitive, and Site Selection Analysis

To achieve a data-driven decision for market expansion, an eclectic art experience engaged Integrated Insight to conduct a market assessment and feasibility study.

The assessment provided a holistic view of the potential markets in consideration and eliminated most of the unknown risks associated with expansion, providing the client with the information needed to lead with their consumer and move forward with confidence.

iFLY - Synergistic Opportunity and Cannibalization Risk Associated with Expansion

Market, Competitive, and Site Selection Analysis

Integrated Insight was engaged by iFLY to conduct a strategic revenue assessment, with one objective being the identification of opportunities for expansion in new markets. Primary consumer research and secondary market data were leveraged to develop dynamic models for assessing the incremental value of new tunnels in both existing and potential markets.

Hospital Location Assessment - Informing Site Selection Through Consumer Decision Making

Market, Competitive, and Site Selection Analysis

Moore Agency engaged Integrated Insight to help plan services in the tourist community of Northwest Florida. Their client provides services to tourists in need during their vacation, as do other hospitals and walk-in clinics. The company was interested in understanding how tourists research and choose healthcare providers when visiting an area that is somewhat unfamiliar. Specific objectives included determining awareness of brand and healthcare services; identifying the level of knowledge and perception of services provided by the client; understanding how tourists hear and learn about healthcare options while on vacation, and the primary motivators and barriers for choosing among options. The research also tested specific brand and service messaging.

Marine Park Expansion - Site Selection Analysis for Premium Experience

Market, Competitive, and Site Selection Analysis

A marine-based park was interested in evaluating the potential for expansion of one of its signature experiences into additional markets both in the U.S. and other countries. Integrated Insight reviewed existing guest data and identified several markets that could support the experience using internally generated information and third-party reports, including competitor operations. Preliminary estimates of demand and revenue were developed to help prioritize the expansion strategy.

When To Conduct Market, Competitive, and Site Selection Analysis

• You are entering new geographic areas with which you are less familiar.

• Trend analysis could lend insight to new product or service potential.

• Competition is prevalent and your product or service relies on stealing market share.

• Market size is undetermined.

Need help with market, competitive, and site selection analysis?

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Integrated Insight, Inc. helps organizations out-behave the competition with consumer insights and robust analytics.

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