Integrated Insight is an analytics consulting firm formed in 2009 by a team of past Walt Disney Parks & Resorts executives. With decades of experience at Disney in research, data analytics, pricing, revenue management, labor management and operational efficiency, Integrated Insight helps for-profit businesses and not-for-profit agencies reach their full potential. We marry our real-world experience with robust analysis of your business to find viable solutions to complex situations.

Why Team With Us

Combined 75 Years of Leadership Experience at Disney

We have extensive experience with Walt Disney Parks and Resorts in all aspects of research and data analytics - exceptional customer service is in our DNA.

Tried-and-True Strategies

Our corporate experience, leading billion dollar businesses, has helped us develop a consulting firm grounded in reality - we have learned from our failures as well as our successes.

Holistic Point of View

Our staff are leading experts in their fields. We use a multidisciplinary approach to view opportunities holistically, for end-to-end analysis that results in actionable recommendations.

An Extension of Your Team

We get to know our clients and work tirelessly to understand their business. All projects are customized to meet their needs.

Our Guiding Principles

Strong Collaboration Produces Optimal Results

We learn about our client’s journey by listening. We strive to understand past successes, trials, and challenges. You, in turn, learn from our past projects: both the successes and the humbling experiences.

Detailed, Transactional Level Data Is Our Friend

The root of most problems and the vetting of potential solutions typically is informed by analysis of data at the most granular level. We slice and dice the data until patterns of behavior and potential strategies are revealed.

Holistic Strategies Lead to Step Change

Looking at your business holistically, not in departmental or functional silos, reveals greater opportunity. The whole really can be greater than the sum of the parts.

Calculated Risk Leads to More Reward

Breaking through the habit of small, incremental improvement to drive significant change takes some risk. Understanding and calculating true risk brings confidence.

Leading with the Consumer Is a Win-Win Proposition

The marketing of price is as important as the pricing itself. We spell out how to present, market, and sell the strategy.

Transfer of Knowledge Is the End Game

We’ve done our job well when we teach your team to carry on.

Historic Overview

Leading Step-Change at Disney Parks and Resorts
Case Study
Building the Business Case for Disney's "Back to the Basics" Guest Service Investment

Walt Disney Parks and Resorts are renowned for guest service. While still employed by Disney, the Integrated Insight team carried responsibility for identifying and proving the business case for customer service, resulting in millions of dollars of re-investment in service enhancements, training and leadership development as the company engaged in a “Back to the Basics” initiative.

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Case Study
Implementation of Disney's "Operations Command Center"

When Joni Newkirk, then SVP of Business Insight and Improvement for Walt Disney Parks and Resorts, received an impetus letter from a guest that expressed frustration that posted wait times were inconsistent, she led her team to address these concerns.

To address inconsistencies and also better leverage resources, the Disney Operations Command Center was formed, led by the Industrial Engineering team within the Business Insight and Improvement division. The theory was that improving the guest experience by tightening up operations and better managing guest flow would be a win-win for both guests and Disney.

Case Study
The Making of Magic Your Way - "Disney's Brilliant Price Hike"

The founders of Integrated Insight, Inc. designed, developed, and implemented Magic Your Way, the most sweeping change in revenue strategy in Walt Disney Company history.

The holistic strategy pulled guests into optimal behavior with the ability to customize their vacation, leveraging the strategic application of non-core assets (such as airport to hotel transportation and food and beverage packages) to improve the guest experience and capture higher spend.  Dubbed “Disney’s Brilliant Price Hike” by analysts, overwhelming consumer response drove a 20% increase in annual operating income in year one, with year after year revenue gains in high single digits.

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Four-Time Recipient of Inc. 5000 Fastest Growing Private Companies

For four consecutive years, Integrated Insight received recognition on Inc. Magazine's Inc. 5000 list, an exclusive ranking of the nation's fastest growing private companies.


How can we help?

Schedule a free consultation to discuss your business needs.

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