Marketing and Distribution Strategy

What We Do > Business Optimization > Marketing and Distribution Strategy

Good marketing drives topline growth. Great marketing strategy drives bottom line, too.

The Integrated Insight Difference

Focused on Your Customer

Our consumer-centric approach to both the art and science of marketing and distribution strategy, ensures a win-win proposition for both your customer and your business.

Holistic Approach

We analyze your business holistically to develop recommendations that maximize effectiveness and optimize return on investment of current and potential marketing and distribution efforts.

Pro Forma Development

Recommended marketing and distribution strategies are supported by pro forma analysis and pro-active measurement plans to objectively evaluate performance.

Hands-On Support

We help monitor execution and systematically course correct to ensure delivery of intended goals.

Our Approach

Discovery

We work directly with your teams to understand current strategy and performance. We collect information including historical transactional sales data, e-commerce analytics, ad performance, and third party sales and nets and commissions, to understand the ROI of individual programs and initiatives.

Analysis

Through detailed, holistic data analysis, we identify what is working well and where results are less than expected. In addition, we analyze competition for your customer's wallet and identify how to out-perform their market strategies.

Delivery

We assess current gaps in your business and define the role marketing and sales can play to address them. We then strategize the most effective marketing solutions and investments required to fill those gaps.

Featured Case Studies

Harlem Globetrotters - Integrating Pricing, Marketing, and Distribution Strategies

Marketing and Distribution Strategy

Herschend Family Entertainment engaged Integrated Insight to conduct a revenue assessment for one of America's most storied basketball teams, the iconic Harlem Globetrotters. In addition to recommendations for pricing, promotions, and channel strategy, Integrated Insight outlined specific marketing opportunities including better understanding barriers and motivations, expanding the number of audience segments targeted, and measuring the ROI on media placements to improve marketing efficiency.

Fair Oaks Farms - Resonating with Consumers Through Targeted Marketing

Marketing and Distribution Strategy

Guests at Fair Oaks Farms can enjoy a variety of activities including the Cow Adventure, the Pig Adventure, the Crop Adventure and Mooville, a children’s play area. In addition, the property is home to a hotel, the Farmhouse restaurant and the Cowfe restaurant and deli. To help improve demand and revenue, the management team engaged Integrated Insight to generate new strategies. Substantial changes in marketing were recommended including addressing the distinctly different businesses by recognizing how each is consumed by their respective visitors; increasing awareness and knowledge through strategic marketing and sales efforts including being where consumers are looking for information; allowing people to see Fair Oaks Farms as a place for them through photography used in marketing; and better leveraging the natural fit with STEM programs for group business.

Visit Orlando - Evaluating Opportunities for Owned Channel Advertising

Marketing and Distribution Strategy

Visit Orlando engaged Integrated Insight to assess incremental revenue opportunities from advertising across all owned B2C and B2B channels, while strategically evaluating the impacts of recommendations on overall marketing goals and strategy. Recommendations included monetizing incremental ad impressions, implementing new sales strategy to improve inventory utilization, creating new ad placement opportunities, and optimizing the pricing model across all channels.

Warner Bros. Studio Tour - Aligning Marketing Messages with the Value Proposition

Marketing and Distribution Strategy

Warner Brothers Studio Tour is a guided tram and walking tour at one of the oldest and renowned movie studios in Hollywood. However, the Studio Tour operates in a heavy tourist market with many other attractions ready to grab both tourist time and spending. Recommendations for communication strategy and value proposition were made to better align marketing messages with the actual experience and provide a reason to “must see!” now. The strategy also included recommendations on group, trade, and promotional pricing.

When To Focus on Marketing and Distribution Strategy

• Measurement of marketing and distribution initiatives indicates less than desired performance.

• Your customer acquisition costs are high and lifetime value is low.

• Marketing and distribution efforts have not kept up with changes in how customers engage.

• You need a go-to-market strategy for a new product.

Need help with marketing and distribution strategy?

Schedule a free consultation to discuss your business needs.

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Integrated Insight, Inc. helps organizations out-behave the competition with consumer insights and robust analytics.

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